These are the two most common ways that fonts are used without the appropriate licensing:

• When the font is purchased, the buyer or first user does not comprehend and/or follow the EULA.

• When a font is chosen from a pre-existing library, the user assumes that the font can be used however they want. They assume that since they “own” the font, they can do as they please with the font.

Larger creative teams (both agency-side and in-house) tend to be more challenged with font compliance. That’s because these environments have tight deadlines, endless projects, and higher headcounts. Team members are constantly accessing fonts by quickly dipping into a shared current collection of rapidly purchased fonts. The sheer volume of fonts in use makes it more likely for a font to be used without appropriate licensing.

Mistakes count even if no one sees them. But, for top-level media professionals, those final deliverables are often high-profile once live and published. Type foundries are more likely to recognize a font out in the wild, and check licensing status.

Another issue of scale is that of web traffic. Certain fonts require different licensing for webpages that have higher traffic. If a font was licensed for use on a small, local business website, but is then repurposed by the agency for a big brand’s digital campaign, the disparity in traffic will cause that font use to be noncompliant.