In a competitive marketplace, it is critical yet increasingly challenging to earn these labels by truly standing out. If you work in the sphere of branding—whether as a brand manager, marketing director, creative operations manager, workflow producer, graphic designer, photographer, videographer or content manager—you understand this better than anyone. You help lead the charge to ensure your company or clients have consistent, positive experiences with customers at every touch point.
Having the right tools is critical too. When it comes to brand assets, you want them to be easy to find and easy to share. You want certainty and assurance that the right ones are being used, workflows are flowing, and people can focus on the work that matters most.
Extensis is steeped in delivering solutions that help individuals and organizations put their best work forward. We often marvel at how individuals within an organization can take the reins to not only save time and money, but also make their brand stand out from the crowd.
We’ve put together a few “Stand Out” stories to showcase how brand champions at Baylor University, mcgarrybowen, American Cruise Lines, SANDOW, and Gardens Alive! use font management and digital asset management to be outstanding.