How to Calculate Your Business Typography Investment ROI?

While talking with some of our customers, I’ve realised a common font management problem is the lack of insight into a company’s typography costs, especially for larger organisations. Although an individual freelancer, working on a few dozen accounts each month, might have a good understanding of their investment made in terms of typography licenses, larger organisations seem to simply accept the cost and often will have no idea of the return on investment with that purchase.

It is easy to lose track of costs when working with thousands of fonts and multiple users. Font licensing just becomes an acquired cost and often reporting on font usage is nonexistent or the technology simply isn’t there.

Several font management solutions have started to include reporting features as a way to offer IT managers greater insight into their organisation’s font purchases. This has really helped organisations, not only in staying compliant and removing confusion, but also tracking down inefficiencies, such as continuous purchases of duplicate fonts or even removing superfluous fonts resulting in a clear understanding of an organisation’s typography investments.

Extensis' server font management solution, Universal Type Server, offers robust font usage reporting. Our solutions enable font managers the ability to parse mountains of font usage data through handy graphical reports. Data can be easily exported to Excel or CSV tables for manipulation, data merges, or other analysis.

Universal Type Server is available in 2 different editions: Professional and Enterprise. Depending on the organisation’s specific needs each edition will offer different features and reporting options. The table below offers a breakdown of each edition’s reporting features:

Report on:	Professional	Enterprise
Users: All server accounts and associated details. An excellent top-level audit of all Universal Type Server users.
Fonts: List of fonts stored by your server, including foundry, type and other metadata. This is a great report to assess the maturity and modern nature of your team’s collection.
Users by workgroup: Display the users that have access to each workgroup. A great place to set assess how many user licenses are required when fonts are purchased for specific workgroups.
Fonts by workgroup: See the fonts that are included in each workgroup. This can be informative to understand your team’s creative needs and exposure to these important creative tools.
Client Connections: View which users are currently connected to the server, and consuming Universal Type Client licenses.
User Settings: Examine the font replication, server synchronisation, System Font Policy and other settings of users. Audit your team’s font access settings to quickly identify server configuration issues.
Out of Compliance: Audits font usage across your entire font server to identify fonts where usage has exceeded license numbers. The perfect tool to run periodically to identify potential under-licensing issues that could cause legal entanglements. This report is essential for the implementation of many compliance-based workflows.
Duplicate Fonts: Identifies potential duplicate fonts on your system and serves as a starting point for server clean-up projects.
Fonts by License: Displays fonts by license and allows the easy assessment of licenses tracked by the server. A good way to identify how licenses cover fonts in your collection.
Font Usage: Provides an at-a-glance view of all of the fonts in your collection, the number licensed, number currently in use, and compliance state of every font in your collection – critical for software compliance and correct font usage control efforts.