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It's clear for many organizations that their creative teams should be using a professional font manager to minimize errors, maintain consistency across their work, and ensure compliant usage of their fonts. And when they do, one of the most beneficial things they get out of their font manager is that it "just works." However, many of these same organizations may overlook all of the other departments who would also benefit greatly from font access and activation that "just works."
For example, do any of these scenarios sound familiar?
Alongside Universal Type Server and Universal Type Client (Type Client), Universal Core Client (Core Client) makes it easy for content supporters in your organization to get the fonts they need, when they need them and prevents the addition of unlicensed fonts on any machine. It has a simple interface so teams, that do not need all of the creative workflow features and tools that our more robust Type Client has, can quickly and easily get the fonts they need related to the projects they are working on and simply focus on getting work done. Meaning, when these documents are opened by teams other than the creative team, the exact fonts that are used will simply show up and all of your teams will be able to continue their work without delay.
To help further clarify, Core Client is a scaled down version of the full Type Client without its full user interface. It provides streamlined and no-nonsense access for users who work on or with "created” content. It is ideal for content supporters; providing access to approved fonts and the ability to activate and deactivate fonts as needed.
On the other hand, Type Client is perfect for designers, publishers, and anyone who needs full access and control of a wide range of fonts from your organization’s collection. It has all the visual bells and whistles to inspire creativity with type, while supporting productivity. It's especially ideal for content creators; providing robust font distribution, organization, and management capabilities that support the creative design process.
Here's a quick chart to help you decide who in your organization would benefit from Core Client vs. Type Client:
Universal Type Client | Type Core Client | |
Graphic Designer (full-time, part-time, permanent, or contractor) creating pieces for clients and maintaining the files, including artwork and fonts | ||
Software UI designer building user interface for software programs and applications | ||
Prepress staff who receive files to be printed and need to ensure the right versions of the right fonts are available to the projects so they print correctly | ||
Editor/proofreader reviewing content and layout of a publication for brand consistency | ||
Sales, marketing, administration, and finance teams creating documents, in standard office applications, such as PowerPoint presentations, sales quotes, form letters, and annual reports, using corporate fonts for brand consistency | ||
Executive staff presenting PowerPoint presentations using corporate fonts for brand consistency | ||
Account and Project Managers coordinating project development and delivery between creative groups and clients—overseeing technical details, such as font usage, for brand consistency |
Watch this video to see how Core Client works.
Contact us about getting the right font management tools for everyone on your team.
Amy Chan – Sr. Product Marketing Manager
Amy Chan is a tenured marketing leader with more than two decades developing brands, campaigns, and go to market strategies for a diverse spectrum of technology solutions. In her current role at Extensis, Amy leads the marketing initiatives for the company’s Digital Asset, Font, and Image Management lines of business. These solutions are used by creative teams and agencies across the globe, giving her an acute view into creative workflows, the challenges and needs of this community, and the important role technology can play in making productivity a competitive advantage. In her free time, Amy dabbles in travel, landscape, and food photography, gets lost in the rabbit hole of YouTube animal videos, and is attempting to make Instagram stars of her own tabby cat and Froston (French Bulldog + Boston Terrier), #Murph&Beans. She does also venture outside to garden and for casual bikes rides and event-hopping around the city.